Reports: statistics and analytics in one screen

We married them. The «Reports» screen is your cockpit: one table, one set of filters, one mode switch. Want it flat — flat it is. Want a tree — expand the tree. The engine underneath is the same one the classic screens used, so the figures match to the cent — QA ran 30 days and got exactly the same 10,028 clicks, 194 leads, 5,602.08 in money and ROI 17 as the old tracker/stats. No new magic, just a new face.

What the screen shows

Up top — the control bar (dates, grouping, mode, filters, columns, currency, graph, export, scope). Below it — a graph if you want one. Below that — a table with a sticky header and sticky first column, and nailed to the bottom, the ИТОГО (TOTAL) row — the grand total for the whole query.

Tour of the control bar

Left to right, each button by its label.

• Date presets: Сегодня (Today) · Вчера (Yesterday) · 7 дней (7 days) · Месяц (Month). Default — the last 7 days. Alongside, from–to fields for a custom range. Rules are simple: to no later than today, from no later than to. The tracker won't let you pick the future.
• Grouping (Группировка ▾) — a dropdown of roughly 20 dimensions: Date · Hour · Campaign · Stream · Landing · Filter · Geo · Device · OS · Browser · IP · Domain · SubID · Customer · UTM source · UTM campaign · UTM content · UTM term · UTM medium, plus Member in a team. Default — Date. This is what the table's rows are built from.
• Mode — the Flat | Tree toggle. Flat — one grouping, one table. Tree — an expandable hierarchy (below). Both modes share filters, columns, dates and currency — switching resets nothing except open branches.
• ＋ Filter (＋ Фильтр (n)) — the extra-search panel. Add a condition — a chip appears under the bar; each chip has an ✕ to remove it. Many fields carry an "empty value" checkbox — to select rows where a dimension is blank.
• Columns (Столбцы ▾) — a popover where you tick columns on and off. The set is remembered per screen.
• Currency (Валюта ▾) — which currency money is shown in.
• Graph (График ⌄) — a collapsible graph block. Collapsed by default.
• Export — dumps the current table to CSV.
• Scope — Mine / Team. In team mode the report covers the whole team.
• ↻ and Auto — manual refresh and auto-refresh (off / 30s / 60s). Off by default.

Columns: what all those letters mean

Columns come in groups, exactly like the classic column builder. The important ones.

Visits

Conversion

Leads

By status, always by the numeric status code — never the text, which changes with UI language.

Money

ROI

Goals and Events — one group per configured goal (goal1..5) and event (event1..5): total / cr / share.

Visible by default: Clicks, Unique, CR, EPC, Approval %, Total, New, Hold, Approve, Cancel, Trash, mt, mh, ma. The rest live in the «Columns» popover.

The table

• Sticky header and sticky first column — scroll right and down, the row names and column headers stay put.
• Sorting — click a column header. It's honest, server-side sorting: the tracker recomputes and returns a freshly sorted page.
• TOTAL (ИТОГО) row — pinned to the bottom, the grand total for the whole query (the engine's grandtotal, not the sum of the visible page).
• Paged — large dimensions (IP, SubID) are sliced into pages on the server. QA saw 5,093 SubIDs served 50 to a page — the table doesn't choke on a million rows.

Flat mode (the classic "Статистика")

One grouping, one table. Pick a dimension in Группировка ▾, get rows by that dimension plus a TOTAL row. That's it — the everyday case: "show me the breakdown by geo / by campaign / by source".

Workflow 1 — group a flat report

1. Make sure Mode is on «Flat».
2. Pick a date range: a preset (7 days, Month) or the from–to fields.
3. Open Группировка ▾ and pick a dimension, e.g. Geo.
4. The table rebuilds: rows by country, ИТОГО at the bottom.
5. Click a column header (e.g. click) to sort.
6. Need other metrics — open Столбцы ▾ and tick them on.

Tree mode (the classic "Аналитика")

Here you don't just group by one dimension — you build a hierarchy and drill in right inside the same table by expanding rows. This is the screen's biggest upgrade.

The grouping-order editor. In Tree mode the "Grouping" pill becomes a chain of levels — a horizontal strip of chips, "Level 1 → Level 2 → …".

• Chips are draggable (and move with arrow keys), an ✕ removes a level.
• ＋ Add level — a dropdown of the remaining dimensions (the same catalogue as flat mode).
• The order is remembered (pref.ui.reportHier) and filled in next time. Default — Campaign → Geo → OS → Browser. Minimum one level.
• Member as a level appears only in a team.

Expanding. Every row that has a next level shows a disclosure caret (▸). Clicking it lazy-loads that value's children and inserts them indented right below the parent, in the same table.

• Any number of branches can be open at once.
• Children sum exactly to the parent — QA checked: India 148 = 42 + 42 + 16 + 48.
• Open paths are written to the URL (expand=), so an expanded tree is bookmarkable and shareable — it reopens identically.
• The TOTAL row is the grand total of the Level-1 query; which branches are open doesn't touch it.

Workflow 2 — build the tree and expand branches

1. Switch Mode to «Tree».
2. Assemble the order in the level chain. Drag chips to get, say, Campaign → Geo → OS. Remove extras with ✕, add missing ones via ＋ Add level.
3. The table shows Level 1 (campaigns) with a TOTAL row.
4. Click the caret ▸ on a campaign — its geos open, indented, beneath it.
5. Click ▸ on a country — its OSes open. Expand as many branches as you like.
6. Copy the finished tree from the address bar (expand= lives in the URL) and pass it on.

Falling into conversions (deep-link)

Every numeric cell in the table is a link. Clicking it opens the «Conversions» screen, already filtered by the row's value and by that metric's status. Click the number in the Approve column on the Geo = US row — you land in the list of approved leads from the US. Nothing to set up.

In Tree mode the link carries the whole accumulated path: click approve on the branch Campaign → Geo = US → OS = Android — Conversions open filtered by all three conditions at once.

Workflow 3 — filter and drill into leads

1. Set your conditions via ＋ Filter — e.g. Geo = US. A Гео: US chip appears under the bar. Remove it with the chip's ✕.
2. Group however suits you (flat by campaign, or a tree).
3. Find the row with the interesting numbers.
4. Click the number in the status column you care about — say Hold.
5. «Conversions» open already filtered to that row and the Hold status.

The graph

A block above the table, collapsed by default — a multi-series time chart. It's meaningful for time groupings: Date and Hour.

• Opens with График ⌄; the open/closed state is remembered.
• Series picker — a metric multiselect. Default is the classic set: unique, app, total, ca, mt, ma; add any numeric column. The chosen series are remembered too.
• Respects the current dates, filters, currency and scope — the same params as the table.

Workflow 4 — export to CSV

1. Set the table the way you want it (grouping, filters, columns, dates).
2. Hit Export.
3. A CSV downloads: with a UTF-8 BOM (so Excel doesn't mangle Cyrillic), a header row, data rows and a TOTAL row at the end.
4. Statuses in the file are the machine code (cn/ch/ca/cc/ct), not text — so the export isn't broken by the UI language.

Gotchas (from QA)

• Switching currency looks like nothing happened. Money in usd/eur/rub/jpy comes out identical. This is not a frontend bug: the tracker honestly refetches with the new currency, but if the install has no FX rates configured, the engine returns the same numbers — and the classic screen behaves the same. Configure rates and you'll see the difference.
• Large dimensions are paged. IP and SubID come back in pages (QA: 50 SubIDs of 5,093). It's protection against a million-row table, not lost data — the TOTAL is the full figure.
• Tree sorting is per-branch. See Workflow 2: siblings sort, not the whole tree.
• The Team scope builds the report across the whole team via team proxies (scope=gang). On a single-member stand the data matches your own — as it should.